(GDPR) Effective 25.05.2018

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.valkiriaextreme.com . This policy is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). The processing of personal data, such as name, address, e-mail address, or telephone number shall always be in line with the GDPR and in accordance with the country-specific data protection regulations applicable to Valkiria Extreme.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (final 4 numbers of the credit card- date of expiry), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Users of our website are also given the opportunity to subscribe to our newsletters, register on the website, or contact us through a webform. Which data is transmitted to us in the case of registration, subscribing, or submitting a form or a chat conversation, in addition to the above Device information, is determined by the respective input mask used for the registration. A confirmation email will be sent to the e-mail address you registered for the first time, as a double opt-in procedure. This confirmation email is used to prove whether the owner of the e-mail address is authorized to receive the newsletter.

Our newsletters contain so-called tracking pixels. Tracking pixels are a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Valkiria Extreme may see if and when an email was opened, and which links in the email were called up. This information is used to optimize the newsletter broadcasts, as well as to adapt the content of future newsletters.

We have integrated components of the following enterprises on our website: Facebook, Instagram and Twitter. These are all so-called social networks. With each call-up to one of the pages on our website that has a social component integrated, the web browser you use will automatically prompt to download a display of the corresponding social component from the network in question, and the network is made aware of what specific subsite our website was visited by you. If you were logged in to the social network at the same time, the network will detect with every call-up to our website, and for the entire duration of your stay on our website, which specific subsite of our website you visited. This information is collected through the component and associated with your respective social network account. If you click on one of the social component buttons integrated on our website, e.g. a “like” button, or you submit a comment, the social network will match and store this information with your personal user account of the social network in question. If you wish to not transmit such information to social networks, you may prevent this by logging off from your social network account before visiting our website.

You can read more about how social networks collect, process and use personal data through the following links:




We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We may also use Order Information for advertising and retargeting, and sales and product reporting.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns, and for general site development and bug fixing). We may also use Device Information for advertising and retargeting, and sales and product reporting.


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use UPS to calculate shipping rates, print shipping labels, and to deliver orders, and we use Stripe to process payments.

You may read more about the privacy statements of the third parties stated above here:


We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:?https://www.google.com/intl/en/policies/privacy

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For this purpose, we use integrations such as Google AdSense, Google AdWords and Google Remarketing. Further information and the actual data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy

For more information about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by visiting the following links:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliances opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


Even though the GDPR changes only require us to apply the right to access and right to erasure to European Union residents, we would like to extend this to residents of all countries. You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.


We clarify that the provision of personal data is partly required by law, or can also result from contractual provisions. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions for any need such as asking for your personal details file or for a cancelation of them, please contact us by email at info@valkiriaextreme.com or by mail using the details provided below:

Valkiria Extreme , Via Firenze 120/4 – 57121 Livorno (LI), Italia

Cookie Policy – Use of cookies

The “Site” (valkiriaextreme.com) uses cookies to make our services simple and efficient for users who view the pages of valkiriaextreme.com. Users who view the site, will enter the minimum amount of information in the devices in use, which are computers and mobile devices, in small text files called “cookies” saved in the directories used by the user’s web browser. There are various types of cookies, some to make more effective use of the Site, others to enable certain features.

Analyzing them in detail, our cookies allow to:

• memorize the preferences entered;

• avoid re-entering the same information several times during the visit such as user name and password;

• analyze the use of the services and content provided by valkiriaextreme.com to optimize the browsing experience and the services offered.

Types of cookies

Technical cookies

This type of cookie allows the proper functioning of certain sections of the Site. They are of two categories: persistent and session:

• persistent: once the browser is closed they are not destroyed but remain up to a preset expiration date

• session: they are destroyed every time the browser is closed

These cookies, always sent from our domain, are necessary to view the site correctly and in relation to the technical services offered, will therefore always be used and sent, unless the user does not change the settings in your browser (thus disrupting the display of pages of the site).

Analytical cookies

Cookies in this category are used to collect information on the use of the site. Valkiriaextreme.com will use this information in respect of anonymous statistical analysis in order to improve the use of the Site and to make the content more interesting and relevant to the wishes of users. This type of cookie collects anonymous data on the activity of users and how it arrived on the Site. Analytical cookies are sent from the site itself or from third-party domains.

Analysis cookies for third-party services

These cookies are used in order to collect information on the use of the Site by users anonymously such as: pages visited, time spent, origins of the traffic of origin, geographic origin, age, gender and interests for the purpose of marketing campaigns . These cookies are sent from third-party domains external to the Site.

Cookies to integrate products and functions of third-party software

This type of cookie integrates features developed by third parties within the pages of the site such as icons and preferences expressed in social networks in order to share site content or for the use of third-party software services (such as software for generate maps and additional software that offer additional services). These cookies are sent from third-party domains and from partner sites that offer their functionality between the pages of the Site.

Profiling cookies

These cookies are necessary to create user profiles in order to send advertising messages in line with the preferences expressed by the user within the pages of the Site.

Valkiriaextreme.com, according to current legislation, is not required to seek consent for cookies and technical analytics, as necessary to provide the required services.

For all other types of cookies, consent may be expressed by the User with one or more of the following methods:

• By specific configurations of the browser used or the related computer programs used to navigate the pages that make up the Website.

• By changing settings in the use of third-party services

Both of these solutions may prevent the user from using or viewing parts of the Website.

Web sites and third-party services

The Site may contain links to other Web sites that have their own privacy policy which may be different from that adopted by valkiriaextreme.com and therefore not responsible for these sites.